Creative & Influencer Marketer Fashion · Beauty · Lifestyle

Guneesha Chowdhry, Creative and Influencer Marketer

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British VogueMarie Claire ArabiaHarvey NicholsDiorL’OréalCharlotte TilburyOunassPanteneREFYH&MGaleries LafayetteFlowardTalabat
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About

Guneesha Chowdhry

I take fashion, beauty & lifestyle brands from concept to live campaign.

Over 8+ years I’ve led influencer and talent campaigns for L’Oréal, Charlotte Tilbury, Ounass and Pantene, founded my own social agency in the GCC, and art-directed shoots for British Vogue, Dior and Harvey Nichols, across London, Dubai and Kuwait. I do my best work in new markets where there’s room to build something first.

Disciplines
D01Influencer & Talent Marketing↗ D02Social & Content Strategy↗ D03Creative Direction & Styling↗ D04Brand & Campaign Marketing↗ D05Fashion Buying & Merchandising↗
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Selected Files

Work
File 01Pantene Arabia × The Blaized AgencyGCC regionCurly · Sun Care · CoreWrapped

Creator content that sells the shelf

A Pantene Arabia creator campaign led end-to-end: casting, content direction and delivery across talent, spanning the Curly, Sun Care and core ranges with product-led reels and lifestyle content for the regional market.

£600K+in partnerships at The Blaized Agency since launch
Reel
Pantene ArabiaPantene
Reel
InfluencerPantene
Reel
Pantene ArabiaPantene
Reel
LifestylePantene
File 02REFY Beauty × The Blaized Agency35.1°N 33.4°E · CyprusMay 2022Wrapped

REFY Beauty’s debut international content

REFY’s first-ever international content: a two-night shoot in Cyprus with Perowne International, sun, stone and sea framing the launch of the lip blushes. I hosted the trip, cast the creators and ran content direction and the full 360° roll-out.

Creator castingContent direction360° roll-out
Reel
Dionne LavenderREFY
Reel
Nasra SalahREFY
Reel
Yasmin BrightREFY
File 03Founder-led social · L’Agence SocialeDeSavery LondonSS26 · 2021–2023Wrapped

Founder-led social for fashion & lifestyle

Strategy, content, community and analytics for GCC retail and lifestyle clients. Featured: DeSavery London with founder Tash de Savary, founder brand-building plus the SS26 launch.

StrategyFounder contentSS26 launchCommunity
Reel
Tash de SavaryFounder
DeSavery SS26 styling moodboard
SS26 · DirectionDeSavery
Reel
Running a brandDeSavery
DeSavery campaign, behind the scenes
SS26 · BTSDeSavery
Reel
CampaignDeSavery
File 04Art Direction & Styling · BY FFRLondon · GCC2020–2023Wrapped

Concept to cover, editorial that earns attention

Concept, backdrop and prop design, styling, sourcing and shoot-day direction, a full concept deck per project, plus creative talent outreach and trend forecasting.

Featured: British Vogue · Dior · H&M · Galeries Lafayette · Marie Claire Arabia · Harvey Nichols.

British Vogue feature
British VogueEditorial
Editorial styling for Galeries Lafayette
Galeries LafayetteEditorial
Dior editorial styling
DiorEditorial
Farah fragrance campaign
FarahFragrance
H&M editorial styling
H&MEditorial
Editorial styling for Galeries Lafayette
Galeries LafayetteEditorial
Scroll to explore
File 05Merchandising · THE LIST | Buying · QuinnHop GroupEcommerce · RetailWrapped

Merchandising that converts

At THE LIST I curated the homepage and app landing, built drop collections and ran daily trend forecasting and competitor research. As a buyer at QuinnHop I introduced new-gen designers to the GCC and curated for the modest-luxury customer.

$2M+GMV at THE LIST · 4,401 orders
1,000+QuinnHop pop-up attendees in 3 days · 6 sell-out collections
THE LIST homepage, New In edit
THE LISTHomepage edit
THE LIST drop collection concept
Drop collectionsConcept
§03 · ContactLondon → Dubai

Building something
in a new market?

[email protected]
Email[email protected]
LinkedInin/guneesha-chowdhry
Instagram@guneeshaa
TikTok@guneeshac
BasedLondon → Dubai